Improving a neighbourhood and community with a local market

Article by Mr. Ryan Coffey 

 The well established popularity of Nanaimo's existing farmer's markets in recent years have indicated there is strong local interest in 100% locally sourced and quality produced foods. Upon reflecting on the further benefits of having such products available we must consider lower carbon emissions, more sustainable farming methods, more nourishing/holistic health benefits and of course, good quality products that are easier on the environment. Another important reason is the sense of community. A feel of "togetherness" ignites when buying from your neighbour and knowing you are supporting people in your community gives one a feeling of pride.
 
Since we were young there have been older, wiser people who have been telling us to "buy local". There are certainly economic benefits to following this wisdom as more money remains within a community increasing wealth and jobs there instead of in China, but there is also the benefit of connecting with other people directly. Having a more direct connection with the people you are buying from doesn't end at calculated financial, it also feels good. It feels good knowing that you can easily ask for deeper information about how the food was produced or new ideas of how to prepare the food. It feels good to build relationships and that warm sense of local community that is so lacking in our post modern electronic reality. Ultimately, those who are plugged in to such a community will be able to grow together as a people due to the synergy of getting together. Beyond that, it helps us spread the good word about healthy, happy sustainable living to a broader audience.

Having such a place near your home gives you more options at your disposal. And aren't options one of the fundamental things we want as consumers? There is also the convenience of having it in the middle of town which for many of us means that it's on the way to or from work or other places you may go. When the Island Roots Market Co-op catches on, it may be the inspiration for other services nearby that cater to the tastes of those people who are going to the Co-op. It's a win-win situation for everyone. 

Ryan Coffey is a proud member and supporter of the Island Roots Market Co-op. He is also a realtor with Coast Realty Group.